Rob Terenzi met coffee farmers Marlon and Mayra fifteen years ago during his travels in Nicaragua. They invited him in for a cup of coffee. From the kitchen table, Rob watched as they roasted their own coffee on a big, open fire. Aromas of roasting coffee filled the house, and the fresh green coffee crackled into the finished, roasted beans.
They brewed the beans as soon as they were ready—and poured Rob his very first cup of farmer roasted coffee. That moment was magic: organic, handcrafted specialty coffee, from the farm directly into Rob’s cup.
Coffee is in crisis.
The coffee industry is broken. While demand for quality coffee is booming, coffee growers around the world are barely able to cover the cost of production. Farmers whose families have grown coffee for generations are forced to migrate, to leave behind their farms and find enough income elsewhere, so their families won’t go hungry.
With an estimated 20 million small family farmers living at or below the poverty line, it’s time to come together to forge a better future.